Responsibilities

• Revenue-Focused Creative and Marketing Support
• Work closely with Demand Generation to deliver visual assets for digital ads, content syndication opportunities, Fireside Chats (webinars), and other Demand Generation activities that drive quality high-converting MQLs for the company
• Partner closely with the Product Marketing to create webpages, email campaigns, use cases, case studies, social media content, and other visual and written content that attracts and converts MQLs into SQLs
• Work closely with your colleagues in the field to provide all the creative elements that are needed to represent the brand, and to help the company achieve its goals
• Work closely with the Developer Relations team to help them execute creative projects and assets in order to help deliver on their goals
• Strategic Brand and Stakeholder Management
• You will work closely with cross-functional teams to create slide decks and other materials for customers, partners, investors, the board, and other key stakeholders. The Senior Creative Manager deeply understands the needs and requirements of the business and provides creative ideas that are within scope and budget
• You work confidently with customers to build a high-level of trust when our client secures the opportunity to represent the customer's brand or story in case studies, webpages, tradeshow booths, and other marketing campaigns
• You maintain the Brand and Design Guide. The Senior Creative Manager is the steward of the brand guide, responsible for enforcing and updating when needed
• You keep up with current design, IoT, tech, and key vertical industry trends and best practices with the intent of exceeding them

Requirements

• 7-10+ years of in-house, agency or freelance experience in a B2B or Business-to-Developer (B2D) setting
• Bachelor’s degree in Graphic Design, Visual Communication, or equivalent design field experience
• Experience marketing technically complex B2B products or services (ideally hardware and/or SaaS, or true platform companies)
• Experience creating for demand generation or revenue-focused teams
• Excellent design taste and creative judgment
• Deep knowledge of Figma, Photoshop, InDesign, and Illustrator (Adobe Creative Cloud)
• Expert in PowerPoint, including creating and managing master slides and templates
• Knowledge of how to develop and maintain brand identities
• Professional portfolio of past works showcasing various projects
• Web design or web management experience

Preferred

• Knowledge of HTML, CSS, JavaScript, JSON
• Proficient with video software such as Premiere Pro
• Experience with animations and video editing
• Understanding of cutting-edge media technology
• CAD-based software experience
• SEO and AEO strategy implementation