Senior Creative Lead at Flowcode | New York, USA | $100K/yr – $120K/yr

Senior Creative Lead

New York, USA (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead Flowcode’s design across brand, digital experiences, and multi-channel assets while building a scalable system and mentoring the design team.

Own Brand Guidelines and design system across digital and physical formats.
Must-have: 5–8+ years in brand or creative direction in a high-growth SaaS/enterprise setting.
Standout: Player-coach leadership with team development and strong critiques.

Job Description

Responsibilities

Own the Brand Guidelines: Define and evolve Flowcode’s visual identity system. Typography, color, layout patterns, component libraries, usage rules. You are the final word on what defines Flowcode and what doesn’t.
Lead Digital Experience Design: Drive the visual elements of flowcode.com. Translate product narratives and business objectives into high-performing, conversion-oriented web experiences that meet Fortune 500 standards.
Scale Creative Across Channels: Design and systematize assets for social, paid media, and lifecycle email. Build scalable frameworks and templates that enable high-volume, on-brand creative production without sacrificing quality or speed.
Events and IRL Products: Design for the physical world. You understand how design translates off-screen and you sweat the production details.
Lead and Develop the Design Team: Manage and mentor a team of designers. Set direction, prioritize work, and elevate output through structured critiques and hands-on guidance. Operate as a player-coach, balancing individual contribution with team development and craft excellence.

Requirements

5-8+ years of experience in brand design, marketing design, or creative direction within a high-growth SaaS, enterprise tech, or consumer platform environment. Portfolio should show range across web, social, email, print, events, and branded physical products.
Leadership experience: You have managed and developed designers before. You know how to run effective design reviews, present creative rationale to senior leadership, and maintain quality across a team’s output.
Brand system fluency: Deep experience building and scaling design guidelines, component libraries, and template architectures across both digital and physical formats.
Tool mastery: Expert in Figma. Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects). Comfortable with motion, light animation, and print production.
AI design literacy: Hands-on experience with AI-assisted creative workflows. You actively use these tools to move faster and you have opinions about where they work and where they don’t.
Speed without shortcuts: You thrive under pressure. You move fast without compromising craft. You know when to push for perfection and when to ship.

Flowcode

3.6 Glassdoor

Flowcode is a technology platform designed to help brands instantly connect with their most valuable customers through custom QR experiences. Think of us as your brand's front door in the real world, creating direct, measurable connections and providing powerful audience intelligence with a robust data platform behind every engagement. This helps brands truly understand who their customers are and how they engage.Founded in 2020 by Tim Armstrong, former President of Google Americas and former CEO of AOL, Flowcode was developed in partnership with leading brands across sports, entertainment, retail, and technology. Today, organizations like the NBA, BMW, and NBCUniversal rely on Flowcode to transform real-world engagement into lasting digital relationships.

Founded in 2019

New York, New York, USA

130 employees (21 in marketing)

www.flowcode.com

49% recommend to a friend

82% CEO approval