Responsibilities

• Lead and mentor a team of Senior, Midweight, and Junior Creatives.
• Collaborate and direct in-house and freelance designers, copywriters and production teams.
• Collaborate with Sales, Production and Account Management departments to dissect and refine client briefs.
• Oversee creative development and execution of culturally-rooted campaign proposals that win business.
• Own the end-to-end process of creating cultural or strategy-driven pitches including decks or similar pitch documents.
• Support the VP of Brand Partnerships and wider brand partnerships team in converting commercial leads into winning pitch material.
• Work in tandem with the brand partnerships team to effectively communicate the pitch proposal at in-person meetings and/or on video calls.
• Ensure productions meet both Hypebeast storytelling, visual, and cultural standards and client expectations.
• Take responsibility for the creative output and quality of projects you and your team are across.
• Provide feedback on all parts of the creative process from creative to strategy to design to copy.

Requirements

• 10+ years of creative experience in agencies, publishers, brands etc. that are relevant to Hypebeast’s cultural space.
• A strong understanding of youth culture centered around the Hypebeast space including relevant talent, brands, trends, publishers and platforms.
• Wide understanding and affinity with the various platforms Hypebeast operates on, both established and emerging.
• Keen awareness and passion for Hypebeast’s/Hypemaker’s cultural space. Be an ambassador for the brand.
• A portfolio of successful creative work in a diverse range of formats and sectors.
• A confident communicator and leader who’s able to foster and direct talent.
• Solid understanding/experience of production costs and industry standards to help manage expectations both internally and externally.
• Creative Craft: Strong command of Adobe Creative Suite and core design and production fundamentals, the craft that turns concepts into finished, premium work.
• AI Literacy & Integration: Fluent with generative AI platforms across image, video, and copy to accelerate concepting, rapid prototyping, and campaign visualization.
• Production & Deck Craft: Exceptional storytelling and deck presentation skills, with the ability to seamlessly blend AI-generated assets with polished design to pitch and win business.