Responsibilities

• Define Brand Identity:Evolve and maintain the long-term creative vision and voice of the brand, ensuring consistency in all visual and conceptual assets.
• Storytelling and campaigns: Own brand storytelling – from seasonal campaigns and product launches to influencer, partnerships, experiential moments and community narratives.
• Cultural Relevance:Monitor cultural movements, fashion, art, and design trends to keep the brand ahead of the curve.
• Cross-Functional Partnership: Collaborate with Marketing, Product, and Merchandising teams to ensure creative expression flows seamlessly from product concept to GTM (Go-To-Market) execution.
• Own and evolve the creative vision, brand ethos, and visual identity across all channels and experiences.
• Oversee 360-Degree Campaigns: Guide the conception, production, and delivery of campaigns across digital, social, print, and retail channels.
• Art Direction & Styling:Own the brand direction through high-level art direction, photo/video shoot styling, and ensuring all visual assets are elevated and on-brand.
• Maintain Quality Standards:Review and approve all creative assets, providing actionable feedback to designers, copywriters, and external partners to maintain the highest standard of excellence.
• Digital experience: Oversee creative for all digital platforms including UX/UI, web, email, and social and ensure work is both brand right and performance driven.
• Creative Systems & Standards: Build creative processes and standards without slowing speed or flexibility, ensuring every piece of creative output – no matter that channel meets a world class standard of craft, clarity and originality.
• Executive Communication: Present creative vision and work to senior leadership and key stakeholders.
• Performance & Impact: Ensure creative work delivers both brand love and business results.
• Lead the Creative Studio:Mentor and inspire an in-house creative team (designers, copywriters, art directors, videographers) to foster a culture of innovation, collaboration, and high performance.
• Resource Management:Manage the creative budget, internal team resourcing, and external relationships to ensure timely, on-budget delivery.
• Player–Coach Leadership: Lead the creative direction while remaining actively involved in the work—concepting, directing, shaping, and refining ideas from brief through execution.
• Agency & Partner Management: Partner with external agencies and creative collaborators as needed.

Requirements

• Experience:12–15+ years of experience in creative leadership within a hospitality, premium lifestyle, or consumer brand (in-house or top-tier agency experience required). 7+ years people leadership.
• Portfolio:A strong, comprehensive portfolio showcasing high-level branding, storytelling, and 360-degree campaign work across digital, print, and video.
• Leadership Skills:Proven ability to lead, mentor, and build high-performing creative teams.
• Technical Knowledge:Advanced knowledge of Adobe Creative Suite, with a deep understanding of art direction, typography, and photography production. Knowledge and curiosity of AI tools a plus.
• Tastemaker Profile:Elevated aesthetic sense, strong cultural awareness, and ability to translate trends into brand-relevant creative.
• Communication:Exceptional presentation skills, able to sell creative concepts to C-level stakeholders.
• Must represent Cooper’s Hawk values

Benefits

• Incredible Discounts:
• Monthly Dining Allowance
• 50% Dining and Carryout
• 40% Retail Wine
• 20% Retail and Private Events
• Monthly Complimentary Wine Tasting for Two
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account
• Long-Term Disability; Voluntary Short-Term Disability
• Basic Life and AD&D Insurance (with option to purchase additional coverage)
• Paid Parental Leave
• Highly Competitive Pay plus Team Member Incentives & Rewards
• Paid Time Off
• Milestones Recognition Program
• Complimentary Gym Membership in RSC Building
• Hybrid Work Week (3 days in office, 2 days remote, depending on role)