Responsibilities

• Brand Vision & Creative Direction
• Own and steward the L.A.B. Golf brand vision, creative strategy, and visual identity across all consumer touchpoints, ensuring a consistent and differentiated brand experience.
• Set the creative standards and establish art direction principles across campaigns, product launches, packaging, retail environments, digital experiences, and customerfacing materials.
• Translate L.A.B. Golf’s zerotorque technology, fittingfirst philosophy, and performancedriven innovation into compelling brand storytelling and culturally relevant creative work.
• Define and evolve the brand’s visual language, ensuring creative expression supports business objectives and strengthens market positioning.
• Campaign Development & Brand Storytelling
• Develop and optimize workflows to manage campaign timelines, soft goods development, sales collateral, and retail activations.
• Own and maintain crossfunctional project management tools to increase visibility and accountability.
• Establish production timelines with milestones, ensuring creative deliverables align with seasonal and product launch calendars.
• Cross-Functional Collaboration

Requirements

• Bachelor’s degree in Design, Fine Arts, Advertising, Communications, Marketing, or a related creative field preferred.
• Advanced degree or professional certifications in creative leadership, brand strategy, or a related discipline are a plus.
• An exceptional professional portfolio and demonstrated creative leadership experience may be considered in lieu of formal education.
• 10+ years of progressive experience in brand, creative, design, or marketing roles, including 4+ years in a senior creative leadership position (Creative Director or above).
• Proven experience building, evolving, and maintaining a consumerfacing brand identity within a premium, lifestyle, sport, outdoor, fashion, or related industry.
• Demonstrated success leading integrated creative campaigns across multiple channels, including film, photography, digital, social, outofhome (OOH), packaging, retail, and experiential marketing.
• Strong portfolio showcasing exceptional creative direction, brand storytelling, and the ability to translate business strategy into compelling consumer experiences.
• Experience leading and developing creative teams, including designers, copywriters, art directors, and external creative partners.
• Proven ability to direct agencies, photographers, production teams, and other creative vendors while maintaining quality, timelines, and brand standards.
• Experience in the golf, sporting goods, performance products, or premium consumer goods industry is strongly preferred.

Preferred

• Visionary creative leader who establishes a high creative bar while balancing strategic priorities, business needs, and execution timelines.
• Exceptional storyteller with the ability to transform complex product innovation and brand philosophies into compelling consumer narratives.
• Strong understanding of cultural trends, consumer behavior, and how brands create meaningful connections beyond product features.
• Collaborative leader who inspires teams, develops talent, and creates an environment where creativity and accountability thrive.
• Excellent communicator who can translate between creative, business, and technical stakeholders at all levels of the organization.
• Adaptable and solutionsoriented, with the ability to thrive in a fastpaced, highgrowth, founderinfluenced environment.