Senior Counsel, Sports & Entertainment Marketing

Baltimore, MD (Hybrid)

$228K/yr – $285K/yrSenior Level

Posted 4 months ago

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Job Summary

Drive high-value sponsorships and sports partnerships while coordinating with Legal, Finance, and activation teams to optimize contracts and growth.

  • Own drafting and negotiation of high-value sponsorships and partnerships.
  • Lead cross-functional collaboration to ensure compliant, profitable deals.
  • Identify new partnership models to grow the sports-marketing portfolio.

Job Description

Responsibilities

  • Lead and support negotiations for high-value sponsorships, partnerships, and media rights deals.
  • Develop and execute strategies for maximizing value from new and existing partnerships.
  • Partner with Legal and Finance teams to ensure compliance, contract terms, and financial goals are met.
  • Have primary responsibility for the drafting of high-value sponsorships and sports marketing partnerships and oversee the drafting, review, and negotiation of other contracts and agreements related to sports marketing partnerships.
  • Work cross functionally with UA Legal Teammates to ensure contracts align with business goals while mitigating risks.
  • Monitoring contract performance to ensure obligations are met.
  • Identify and cultivate new business relationships, exploring new models and opportunities in the evolving sports landscape.
  • Develop strategies for exploring innovative partnership models, sponsorship opportunities, and business growth initiatives.
  • Work to support broader sports marketing teammates to effectively manage the sports property portfolio, ensuring effective activation and optimization of partnerships.
  • Collaborate with cross-functional teams to ensure maximum exposure, activation, and value for key properties.

Requirements

  • Bachelor's degree in Business, Marketing, Sports Management, or related field with typically 15 years of relevant experience in sports marketing, business affairs, or related fields or Master’s degree with typically 13 years of relevant experience or typically 10 years of relevant experience without degree.
  • Juris Doctor (JD) or equivalent law degree, with 10+ years of experience or specialization in areas that are relevant to the sports industry, entertainment law, and corporate/business law.
  • Typically, 8+ years of management experience; or equivalent experience as the subject matter.
  • Proven track record in negotiating complex deals and managing high-level partnerships.
  • Strong understanding of legal frameworks, contract negotiations, and financial aspects of business partnerships.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams.
  • Passion for sports and staying ahead of industry trends and innovations.

Benefits

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Under Armour logo

Under Armour

3.8 Glassdoor

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Founded in 1996
Baltimore, Maryland, US
12K employees (1,203 in marketing)
67% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
7.9M
Monthly Google Ads Budget
$778.3K
Traffic Source Mix
Search
27.2%
Direct
56.8%
Referral
7.7%
Social
3.9%
Paid
4.3%

Headcount Trend

Current headcount: ~12.7K

Marketing Team

Marketing Team Size
842 (7% of company)
Median Career Experience
15 years
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$567.4M
Last Raise
$67.4M
Post IPO Secondary, 2 months ago

Funding History

  • Jan 2026
    Post IPO Secondary • $67.4M
  • Jun 2025
    Post IPO Debt • $400M
  • May 2023
    Post IPO Secondary • $100M

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