Responsibilities

• Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
• Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
• Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
• Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
• Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
• Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
• Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.
• Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
• Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.

Requirements

• Experience: 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
• Luxury Tone: A proven ability to write with a high-end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.
• Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously jacross multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).
• Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite .
• Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.