Senior Copywriter

Miami, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on developing culture-driven, social-first copy for U.S. skincare/beauty brands, starting with bilingual English/Spanish copy. It requires 5+ years of copywriting, platform-native expertise, and strong calendar/content strategy. Benefits include holidays and a birthday off.

Job Description

Responsibilities

  • Develop social-first ideas and concepts that spark conversation and drive engagement.
  • Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture.
  • Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging.
  • Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity.
  • Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.

Requirements

  • 5+ years of copywriting experience in creative/digital agencies.
  • Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing.
  • Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language).
  • Experience working with beauty/skincare accounts, understanding category trends and consumer behavior.
  • Trend and culture fluency, especially around what’s moving culture in the U.S.
  • Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance.
  • Ability to conceptualize campaigns and translate strategy into high-impact content ideas.
  • Strong skills to build strategic content calendars and maintain consistency across brands and platforms.

    Benefits

    • Holidays according to law + 24 y 31 of December
    • Birthday day off
    • Moving Allowance
    • Wellhub
    SAMY logo

    SAMY

    SAMY. The Agency that Makes Brands Matter.We are here to lead the evolution of brand communication.We build relevance in a social first universe by integrating research, creativity and technology.An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward.Nominated by Financial Times one of the Top 1000 fastest growing European companies for 4 consecutive years and with almost 1200 professionals operating from 15 offices in over 55 markets, we develop socially and humanly impactful end to end campaigns aimed to build trust and community. With over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, Samy Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, Formula 1, KIA, Tous , Netflix, INEOS, L'Oreal, Beiersdorf, Reebok, The North Face, Unilever, or Samsung.

    Founded in 2020
    Madrid, Community of Madrid, ESP
    446 employees (181 in marketing)

    Traffic Signals

    Monthly Visitors
    25.8K
    Traffic Source Mix
    Search
    41.8%
    Direct
    46.1%
    Referral
    8.3%
    Social
    2.7%
    Paid
    1%

    Headcount Trend

    Current headcount: ~446

    Marketing Team

    Marketing Team Size
    151 (34% of company)
    Median Career Experience
    3 years
    Median Tenure
    3.7 years