Senior Copywriter (Contract) at SoFi | San Francisco, CA | $50/hr – $65/hr

SoFi

Senior Copywriter (Contract)

San Francisco, CA (On-site)

$50/hr – $65/hrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand copy and multi-channel creative for a SoFi marketing program, shaping big ideas and ensuring voice across email, social, video, web, and assets.

Own end-to-end concepting and copywriting for multi-channel marketing projects.
Must-have: A minimum of 5+ years writing copy for a brand in an agency or in-house.
Standout: Collaboration with design and lifecycle teams to craft journeys and brand voice.

Job Description

Responsibilities

Own end-to-end concepting and copywriting for marketing projects, including but not limited to Email, In app messages, Social media posts, Branding campaign and assets, Lead gen campaigns and assets, Digital videos, Webpages (our site, lead gen pages, partner pages) and other interactive assets.
Understand the data and allow it to inform your work. Be able to balance what is tried and true while continuing to push the brand.
Collaborate closely with the design team to come up with creative solutions.
Collaborate closely with the Lifecycle marketing team to help craft prospect and member journeys.
Integrate AI tools (ChatGPT, Writer, Runway, Figma AI) into your daily workflow — not as a shortcut, as a force multiplier.
Work with stakeholders and reviewers to keep the brand voice consistent.
Find new ways to tell our brand story—generating ideas for how branded content can come to life across multiple channels.
Edit and proofread your own writing, as well as all content supplied by partners and guest contributors for voice and tone.
Be able to come up with a “big idea” and translate that into everything from email campaigns to paid social videos.
Work across multiple projects and manage your time effectively.

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval