Senior Copywriter

New York City, NY (Hybrid)

$80K/yr – $150K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the cadence and tone of Air’s public narrative by consistently turning product launches, customer stories, and industry moments into high-impact social content that grows audience equity and positions leadership effectively.

  • Content Engine: Write daily posts for Air and CEO accounts and develop recurring formats, POVs, and narratives.
  • Early-Conversation Strategy: Identify opportunities to join conversations before they trend and maintain a fast feedback loop to optimize tone, format, and distribution.
  • Leadership Positioning: Ghostwrite posts and launch copy for leadership and collaborate with executives to sharpen messaging and positioning.

Job Description

Responsibilities

  • Write daily content across LinkedIn and Twitter/X for both the Air brand and CEO accounts
  • Develop recurring content formats, narratives, and POVs that build long-term audience equity
  • Turn product launches, customer stories, internet moments, and internal thinking into high-performing posts
  • Ghostwrite posts, threads, launch copy, and reactive commentary for leadership
  • Work closely with leadership to sharpen messaging and positioning
  • Study competitors, creative tools, AI startups, and software trends obsessively
  • Identify opportunities for Air to participate in conversations before they go mainstream
  • Maintain a fast feedback loop around what works and what doesn't; experiment constantly with tone, format, visuals, and distribution

Requirements

  • 3–5 years writing for technology companies, founders, products, or media brands
  • Deep understanding of startup and software culture
  • Extremely online, in the best way possible
  • Strong instincts for internet humor, timing, and attention
  • Clear POV on how positioning and distribution work in modern software
  • Entrepreneurial, self-directed, and a fast writer with sharp editing instincts
  • This role requires in-office attendance at least 3 days/week in New York City.

Preferred

  • Have built an audience online yourself
  • Have worked at a startup or SaaS company
  • Know tech Twitter lore embarrassingly well
  • Enjoy making fun of fake productivity culture and startup clichés

Benefits

  • Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth].
  • Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
  • Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
  • Competitive Compensation: The compensation range for this role is USD $80,000 - $150,000 + equity, commensurate with experience.
Air logo

Air

3.9 Glassdoor

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

Founded in 2017
New York, New York, USA
236 employees (15 in marketing)
71% recommend to a friend

Traffic Signals

Monthly Visitors
477.6K
Monthly Google Ads Budget
$29K
Traffic Source Mix
Search
21.6%
Direct
69.7%
Referral
6.9%
Social
1.1%
Paid
0.6%

Headcount Trend

Current headcount: ~236

Marketing Team

Marketing Team Size
10 (4% of company)
Median Career Experience
13 years
Median Tenure
0.7 years

Funding

Total Funding
$63M
Last Raise
$12M
Series A, 5 years ago

Funding History

  • Sep 2020
    Series A • $12M
  • Feb 2019
    Seed • $4.5M
  • Nov 2017
    Pre Seed • $1.5M

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