Responsibilities

• Build and own a company-wide experimentation program spanning website, acquisition channels, creative, messaging, and end-to-end funnel touchpoints.
• Lead comprehensive website CRO efforts, including running structured A/B and multivariate tests, and driving measurable lifts in lead quality and conversion rates.
• Partner cross-functionally with SEO, Paid Media, Lifecycle, PMM, and Campaigns teams to diagnose friction points and improve conversion performance across all traffic sources.
• Analyze user behavior, onsite journeys, funnel performance, and qualitative/quantitative signals to uncover growth opportunities and prioritize high-impact experiments.
• Work closely with engineers, web developers, UX, and design teams to implement tests, validate hypotheses, and ship high-quality enhancements at speed.
• Build and maintain a clear CRO roadmap, including test design, success metrics, tooling, and documentation of learnings for cross-team visibility.
• Introduce new experimentation frameworks, automation, and tooling (e.g., A/B platforms, heatmaps, analytics) to scale CRO maturity and improve testing velocity.
• Translate insights into actionable recommendations that influence creative, content, product marketing, and acquisition strategies.

Requirements

• 5+ years of hands-on experience owning CRO, growth experimentation, or web performance optimization programs as your core specialism — not as a side project.
• Proven track record designing, running, and scaling A/B and multivariate testing programs across websites and acquisition channels, with clear, measurable KPI impact.
• Strong analytical skills and experience using tools across web analytics, behavioral analytics, heat-mapping, CRO, experimentation, and data visualization, such as GA4, Mixpanel, Amplitude, Hotjar, FullStory, Optimizely, VWO, or equivalent platforms.
• Solid understanding of performance marketing, SEO, lifecycle flows, and how traffic quality influences conversion behavior.
• Experience collaborating closely with engineers, web developers, UX/design teams, and cross-functional marketing stakeholders.
• Ability to turn data insights and UX principles into clear hypotheses, test plans, and practical recommendations that drive measurable impact.
• Excellent communication skills with the ability to influence without authority across product, marketing, and technical teams
• Curious, commercially driven, and comfortable with AI-enabled workflows
• To be eligible for this position, you must be based in one of the following US states: Arizona, California, Colorado, Florida, Georgia, Illinois, Kansas, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin.

Benefits

• Participation in our company share program
• Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year)
• Unlimited paid holiday (yes, really)
• Work from anywhere - enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy.
• Relocation options available after 1 year
• Monthly "EDGE" time - dedicated to Explore, Develop, Grow, and Elevate yourself
• Flexible, hybrid working options
• One-off home office setup budget to make your workspace your own
• Monthly working-from-home and healthcare allowances ( where local healthcare benefits are not in available )