Responsibilities

• Partner with Client Services to understand and articulate client objectives, target audiences, and success metrics.
• Develop detailed buyer personas and map the customer journey and lifecycle stages.
• Conduct content audits and performance analyses, establishing baseline metrics and identifying opportunities for improvement.
• Recommend full-funnel content strategies aligned with client goals and collaborate with internal teams to integrate creative, technical, and automation components.
• Create client-specific editorial style guides and systems that enable efficient, scalable content reuse.
• Architect systems that support strategic content reuse across platforms and channels.
• Develop and maintain editorial calendars and proactively manage deadlines across teams.
• Research high-intent, question-based search opportunities relevant to client personas and interview client subject matter experts as needed.
• Write, edit, publish, and manage high-impact content across digital and print channels, including: Website copy Blog posts and thought leadership articles Email newsletters Lead-nurturing email sequences Digital or print ad copy Inbound campaign components like landing pages and forms Direct mail copy White papers Video scripts Press releases Microcopy for augmented reality and virtual reality experiences Brand guidelines Case studies Webinar deck content