Responsibilities

• Finalize Brand Evolution: Review current materials and conduct discovery to establish our industry positioning and finalize our editorial tone.
• Master Documentation: Build and maintain comprehensive Brand Guides, including an editorial "style book" with samples and a specific guide for our franchise partners.
• Strategic Roadmap: Work with the Marketing Director to translate business goals into a cohesive content roadmap across digital, social, retail, and print channels.
• Digital & E-commerce: Realign rmcf.com page content, product descriptions, and collection stories to support the new brand message.
• Retail & Print: Ensure a seamless experience between online and physical stores by aligning store signage, shelf-talkers, and printed collateral.
• Internal Portals: Oversee content for the Franchisee Portal and our Fundraising platform to ensure brand alignment at every touchpoint.
• Multi-Channel Campaigns: Lead ideation for social media and ad campaigns, ensuring every post or seasonal catalog feels authentically "RMCF".
• Email Strategy: Manage diverse email streams for general consumers, potential franchisees, and existing franchise partners.
• Scripting & Support: Develop written and verbal scripts to help franchisees deliver a consistent brand experience during customer interactions.”