Senior Content Strategist

Wilmington, NC (On-site)

$82K/yr – $139K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns and drives content strategy across channels for the nCino Solution Line while partnering with marketing, product, and design to guide and mentor teammates through audits, optimization, and governance across multiple releases.

  • Lead content strategy across channels and mentor teammates.
  • Own content governance, audits, and performance analysis to influence multiple releases.

Job Description

Responsibilities

  • Develop and execute content strategies across channels to support nCino Solution Line objectives.
  • Collaborate effectively with marketing, product, and design teams to align content with project goals, demonstrating ability to guide and mentor colleagues while working on team-oriented projects.
  • Conduct content audits, gap analyses, and user research to inform tactical and strategic decisions, applying established understanding of nCino Business/Solution Lines to content development.
  • Analyze content performance data to optimize strategies and measure impact, with decisions at this level potentially affecting multiple releases or campaign cycles.
  • Create and maintain content guidelines, tone of voice, and editorial standards that contribute to operationally significant work for functional teams and ensure consistent brand messaging.
  • Partner with content creators, editors, and vendors to ensure quality output, providing technical input on content decisions.
  • Stay informed on content trends, SEO practices, and emerging technologies to contribute innovative approaches and maintain content effectiveness across channels.
  • Execute content projects independently with general instructions on new assignments, requiring minimal supervision for day-to-day content strategy work.

Requirements

  • Undergraduate degree and 5+ years of related professional experience
  • Ability to create and execute successful content initiatives across multiple platforms
  • Strong knowledge of UX writing, SEO, and content lifecycle management
  • Exceptional writing, editing, and storytelling skills.
  • Experience with content management systems (CMS), analytics tools, and project management platforms.
  • Excellent communication and leadership skills.

Preferred

  • Advanced degree

Marketing Team

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