Responsibilities

• Define and own the content strategy for equity business, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types.
• Map content to buyer personas, funnel stages, and use cases across the equity management landscape (including private, public, broker segments), identifying category-defining angles and white space opportunities
• Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership.
• Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership.
• Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions.
• Translate product messaging into buyer-facing narratives that resonate with finance, HR, and partner/broker audiences.
• Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications.
• Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice.
• Partner with the web team to apply SEO and AEO principles to content creation, ensuring discoverability and organic reach—creating search-friendly content that supports awareness, lead generation, and demand generation efforts.
• Collaborate with PR and analyst relations on thought leadership programs, bringing audience and market expertise to corporate communications initiatives

Requirements

• 7+ years of experience spanning content strategy and marketing - candidates with a pure content production or editorial background without marketing exposure will not be the right fit.
• Deep understanding of B2B marketing motions - how campaigns work, how buyers move through a funnel, and how content contributes to pipeline at each stage.
• Exceptional writing and editing skills with a demonstrated ability to produce content for senior finance audiences.
• Proven track record developing content strategy with measurable pipeline or commercial impact - not just content volume or engagement metrics.
• Direct experience engaging with customers for case study development, advisory input, or co-created content.
• Demonstrated AI fluency - either current expertise with AI content tools and workflows, or a clear, proven commitment to developing it fast; this role requires genuine AI-powered production, not occasional experimentation.
• Strong understanding of SEO and AEO principles and their impact on organic traffic, lead generation, and pipeline with demonstrated ability to create search-optimized content.
• Experience working cross-functionally with product marketing, marketing, AR/PR, and sales in a matrixed environment.
• Domain knowledge in financial software, equity compensation, cap table management, stock administration, HR/finance technology or adjacent categories strongly preferred.
• Bachelor's degree, preferably in Marketing, Business, or a related field.

Preferred

• Domain knowledge in financial software, equity compensation, cap table management, stock administration, HR/finance technology or adjacent categories strongly preferred.

Benefits

• Product Innovation – Help drive the growth of a purpose-built equity compensation management platform trusted by public and private companies and leading wealth management firms across North America
• AI-Powered Scale – Work at the forefront of AI-augmented content creation, building workflows and approaches that increase output without sacrificing quality—and serving as a model for how modern content teams operate
• Strategic Impact – Define the editorial direction for equity management content across all formats and funnel stages, with autonomy to identify angles and opportunities that differentiate us in market
• Collaborative Culture – Work with passionate, high-performing teams across product, sales, and customer success
• Professional Growth – Step into a high-visibility role, developing content for sophisticated finance and HR buyers, broker partners, and compliance professionals—sharpening your ability to translate complex topics for multiple stakeholder groups