Responsibilities

• Define and own the content strategy for your EPM area, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types.
• Map content to buyer personas, funnel stages, and use cases across the Office of the CFO, identifying category-defining angles and white space opportunities, particularly in AI for finance.
• Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership.
• Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership.
• Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions.
• Translate product messaging into buyer-facing narratives that resonate with CFO audiences.
• Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications.
• Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice.
• Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback.
• Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.

Requirements

• 7+ years of experience spanning content strategy and marketing
• Deep understanding of B2B marketing motions
• Exceptional writing and editing skills with a demonstrated ability to produce content for senior finance audiences
• Proven track record developing content strategy with measurable pipeline or commercial impact - not just content volume or engagement metrics
• Direct experience engaging with customers for case study development, advisory input, or co-created content
• Demonstrated AI fluency - either current expertise with AI content tools and workflows, or a clear, proven commitment to developing it fast; this role requires genuine AI-powered production, not occasional experimentation
• Experience working cross-functionally with product marketing, marketing, and sales in a matrixed environment
• Background in finance technology, ERP, EPM, FP&A, or adjacent categories strongly preferred
• Bachelor's degree, preferably in Marketing, Business, or a related field