Responsibilities

• Lead the development of global content strategies for enterprise campaigns, ensuring alignment with business objectives, audience insights, and Adobe’s overarching narrative.
• Build and complete persona-driven content frameworks that deliver tailored experiences across digital touchpoints—web, social, video, interactive, and emerging formats.
• Collaborate cross-functionally with narrative, digital journeys, demand generation, web, product, communications, PR, agency, and events teams to build campaign messaging, architect content experiences, and activate coordinated plans that drive measurable impact.
• Write clear, actionable content briefs and partner with content operations teams to manage content production through both internal and external agency partners. Review and approve content as it moves through the workflow, ensuring timely delivery and adherence to quality standards.
• Foster creativity in content formats and storytelling through experimenting with fresh techniques (e.g., interactive experiences, AI-powered personalization, advanced video) and growing effective initiatives.
• Establish and enforce guidelines for content quality, governance, and measurement—ensuring every asset is on-brand, audience-centric, and performance-optimized.
• Continuously improve content workflows and processes to increase content velocity, scalability, and enable global re-use of assets.
• Leverage analytics and market intelligence to refine content strategies, inform creative direction, and demonstrate business impact.
• Mentor and influence cross-functional teams, encouraging a culture of creativity, accountability, and excellence in content operations.

Requirements

• Over 7 years of experience in digital content planning, corporate marketing, or similar areas.
• Experience managing worldwide campaigns and content projects for B2B audiences.
• Expertise in content innovation, digital storytelling, and new technologies.
• Proven ability to manage complex projects and deliver results in a fast-paced environment.
• Extensive experience in digital content planning for enterprise-level marketing, with a proven history of managing high-impact campaigns and content programs.
• Outstanding writing skills, with proven capability to create engaging, audience-focused content for various B2B personas—including CMO, CIO, Marketing Decision Maker, Creative Decision Maker and Practitioners—across digital channels and journey stages.
• Proven capability to foster innovation in digital content—across formats, channels, and technologies.
• Advanced critical thinking, with the ability to synthesize complex business goals into actionable content plans.
• Advanced collaborator management and influence skills, including experience partnering with senior leaders and cross-functional teams.
• Strong analytical approach, with proficiency in content performance metrics, optimization, and reporting.

Benefits

• comprehensive benefits programs
• Adobe for All
• a culture where all employees are empowered to make an impact