Senior Content Specialist

Louisville, KY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive and govern GlobalAir.com content strategy as Senior Content Specialist, leading editorial direction, SEO, and cross-functional collaboration to grow engagement and product usage.

  • Own the digital content strategy for GlobalAir.com, BuyPlane, AirMail News, and AirMail Focus
  • Must-have: 5+ years in digital editorial or content marketing with strong writing/editing
  • Standout: Editorial leadership of writers and SEO collaboration with Marketing Manager

Job Description

Responsibilities

  • Develop and execute a digital content strategy supporting the GlobalAir.com website, BuyPlane app, AirMail News, and AirMail Focus
  • Identify opportunities, in collaboration with the Marketing Manager, to expand engagement between aviation stakeholders (pilots, operators, FBOs, brokers, service providers, vendors, and industry organizations)
  • Manage and maintain the digital editorial calendar aligned with industry events, product initiatives, trends, and seasonal aviation cycles
  • Collaborate cross-functionally with marketing, sales, leadership, and technical teams to support company initiatives, product enhancements, and partnerships
  • Provide editorial leadership and direction to freelance and/or staff writers, including assigning topics, reviewing drafts, ensuring brand alignment, and maintaining quality standards
  • Oversee content workflow processes to ensure consistency, efficiency, and on-time delivery across all digital products
  • Write, edit, and publish high-quality aviation content for the GlobalAir.com website, BuyPlane app, AirMail News, and AirMail Focus
  • Produce industry news, educational resources, operational insights, regulatory updates, and marketplace-related content. Develop relationships with industry leaders to secure exclusive insights and inside stories
  • Ensure clarity, technical accuracy, and credibility for both general aviation and business aircraft audiences
  • Maintain consistent brand voice across all company products and communication channels

Requirements

  • Bachelor’s degree in Journalism, Communications, Marketing, Aviation, or related field
  • 5+ years of digital editorial or content marketing experience
  • Strong understanding of digital publishing best practices
  • Familiarity with aviation terminology, operations, or industry structure (business aviation and/or general aviation preferred)
  • Experience managing writers or overseeing content contributors
  • Experience with content management systems and analytics tools
  • Exceptional writing, editing, and storytelling ability

Preferred

  • Direct experience within the aviation industry
  • Knowledge of FAA regulations or aviation operations
  • Experience supporting B2B digital platforms, subscription products, or marketplace-driven websites
  • Experience managing digital newsletters or recurring editorial publications
  • Ability to translate complex aviation topics into accessible digital content

Senior Content Specialist

GlobalAir.com · Louisville, KY · On-site