Responsibilities

• Build and evolve PlugShare’s content marketing program, starting from a relatively early stage
• Experiment to identify the right content mix, formats, and channels to drive awareness, engagement, and trust
• Personally create high impact content while also editing and guiding work produced by freelancers and agencies
• Manage external partners, including briefing, timelines, feedback, and quality control
• Plan and distribute content across existing channels, including:

• Social media
• Lifecycle and campaign messaging (Braze)
• SEO driven content (blogs, landing pages, evergreen resources)

• Support and improve growth adjacent workflows that shape customer perception and engagement
• Develop content and programs that serve both EV drivers and business partners across the EV community
• Partner cross functionally communicate insights and customer needs
• Maintain content calendars and ensure a consistent PlugShare voice across channels
• Track performance at a practical level and use learnings to iterate and improve

Requirements

• Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.

Preferred

• Experience in content marketing, growth marketing, or a related role
• Proven ability to both create content yourself and manage others’ work (freelancers or agencies)
• Strong writing, editing, and storytelling skills
• Comfort working in ambiguity and taking ownership of loosely defined problem areas
• Experience distributing content across multiple digital channels
• Ability to make complex or technical topics clear and engaging
• Interest in EVs, clean energy, or mobility (prior EV experience is a plus, not a requirement)

Benefits

• health, life, and disability insurance
• unbounded paid time off including parental leave
• 401(k)