Responsibilities

• Blog & SEO: Long-form educational content on alternative investing, retirement planning, and self-directed accounts—optimized to rank and drive traffic
• Web: Landing pages and conversion experiences that turn visitors into leads
• Email: Lifecycle campaigns that nurture prospects and retain clients
• Social: Content for LinkedIn, Facebook, Instagram, TikTok, and YouTube
• Sales Enablement: One-pagers, presentations, scripts, and collateral that help teams close
• Executive & PR: Thought leadership, communications, and press support
• Campaigns: Product launches, partner initiatives, paid media copy, and cross-channel programs
• Events & Offline: Conference materials, webinar content, direct mail, and sponsorship support
• Video: Series development, educational long-form, short-form social, executive thought leadership, and customer testimonials
• Leverage AI technology to accelerate research, drafting, and iteration

Requirements

• Bachelors degree in Journalism, English, Communications, Marketing, or related field
• 5+ years in Content Marketing, Marketing Strategy, or MarTech Operations, with a portfolio that shows range and strategic thinking
• Strong writing and editing across formats, tones, and audiences
• Understanding of brand voice and how to maintain consistency across channels
• Experience aligning strategic roadmaps to project outcomes
• Experience with CMS platforms (WordPress, HubSpot, Contentstack, etc.)
• Email marketing experience (Marketo, SFMC, Pardot)
• Hands-on use of generative and agentic AI tools for content creation (Claude, ChatGPT, Gemini, etc.)

Preferred

• B2B or financial services experience
• Understanding of full-funnel marketing and customer journey mapping
• Track record building processes or systems that improved content efficiency and output
• SEO and content performance analytics experience