Responsibilities

• Own the development and execution of an integrated content strategy that supports demand generation and customer retention.
• Translate complex power market concepts and product features into high-impact thought leadership, blog posts, case studies, and whitepapers.
• Drive Yes Energy’s social media presence, developing platform-specific strategies to increase brand reach and community engagement.
• Manage the editorial calendar and content workflow, ensuring a consistent brand voice and high quality across all outputs.
• Collaborate with SMEs across the organization to extract insights and turn them into compelling narratives.
• Partner with the Demand Generation team to create content that optimizes the buyer journey and improves conversion rates.
• Build and maintain a reporting framework to measure content performance, including organic traffic, engagement, and contribution to pipeline.
• Leverage AI and automation tools to improve content discoverability, operational efficiency, and performance.
• Oversee SEO strategy for content, ensuring all assets are optimized for search rankings and visibility.
• Travel Requirements: Up to 10%

Requirements

• 5–7+ years of experience in B2B content marketing, preferably in SaaS or a technical industry like energy or finance.
• Proven experience owning and executing a full-funnel content strategy, not just contributing to individual assets.
• Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating the ability to simplify technical concepts.
• Demonstrated success in creating content that drives measurable business outcomes (pipeline, engagement, customer growth).
• Strong proficiency in marketing tools such as HubSpot, Google Analytics, and SEO tools (e.g., SEMrush).

Preferred

• Strategic Influence: Leads through expertise and initiative, shaping cross-team outcomes and building coalitions around a shared content vision.
• Problem Solving: Frames and solves complex content challenges, designing durable editorial solutions that align with business strategy.
• Systems Thinking: Understands how content, technology, and data interact to drive scalable GTM solutions.
• Prioritization & Time Management: Discipline to manage a high-volume editorial calendar and adapt plans as market priorities shift.
• Brand & Identity: Deep understanding of how to maintain a consistent brand voice while tailoring messages for diverse personas.
• Editorial Excellence: A commitment to high standards in research, accuracy, and beat mastery within the energy domain.
• Curiosity: A growth mindset with a proactive approach to learning about evolving power markets and new marketing technologies.
• Digital Content Production: Ability to create and publish high-quality multimedia content that upholds editorial standards and maximizes platform engagement.

Benefits

• We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules.
• Yes Energy encourages and funds investment in both formal and informal professional development.