Senior Content Marketing Manager

New York City, NY (Hybrid)

$145K/yr – $185K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own thought leadership and content programs that turn executives and subject-matter experts into differentiated market voices, while driving discoverability and measurable impact across SEO, audience growth, and pipeline.

  • Partner with executives, customers, and SMEs to produce differentiated POVs and market narratives.
  • Lead multi-format content and thought leadership from planning through ghostwriting, publishing, and performance analysis.
  • Own SEO and AI-powered discovery initiatives and test new formats and channels based on data.

Job Description

Responsibilities

  • Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives
  • Write, edit, and publish high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats
  • Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking
  • Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines
  • Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further
  • Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking
  • Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions

Requirements

  • Have 6+ years of experience in content marketing, content strategy, editorial, or thought leadership roles
  • Have experience building content systems, not just creating individual content assets
  • Have exceptional writing and editing skills, with a proven ability to simplify complex technical or industry-specific topics
  • Have experience creating content that supports business objectives such as SEO growth, audience growth, executive visibility, demand generation, or pipeline influence
  • Have strong ghostwriting capabilities and can adapt tone and voice across different stakeholders
  • Have excellent editorial instincts and a high standard for clarity, structure, accuracy, and quality
  • Are naturally curious and enjoy identifying new opportunities, testing ideas, and learning from results
  • Are highly organized and capable of managing multiple projects, stakeholders, and deadlines simultaneously
  • Have experience writing data-driven stories, research-based content, or industry analysis

Nice to have

Benefits

  • Competitive salary (based on experience level).
  • Significant equity options package.
  • 401(k) plan with employer contribution (regardless of employee contribution)
  • Excellent benefits: 100% covered medical, 100% covered vision and dental, and others.
  • Work with an ambitious, smart, global, and fun team to transform a $7T global industry.
  • 20 days of PTO a year.
  • Global team offsites (2021 - Playa del Carmen, 2022 - Rome, 2023 - Buenos Aires, 2024 - Lisbon)
  • Healthy living/gym stipend. Mobile phone bill stipend.
  • Continuing education credits.
Kalepa logo

Kalepa

Kalepa drives profitable premium growth for the commercial insurance industry. Our AI-powered platform helps underwriters focus on the highest-value opportunities, evaluate risk faster, and make smarter decisions.Backed by IA Ventures, Inspired Capital, and leaders in technology and financial services, Kalepa is shaping the future of commercial insurance through innovation and data-driven insights.Kalepa is backed by IA Ventures, Inspired Capital, and leaders in technology and financial services.

Founded in 2018
New York, New York, USA
39 employees (4 in marketing)

Traffic Signals

Monthly Visitors
21.1K
Traffic Source Mix
Search
32%
Direct
61.8%
Referral
3.7%
Social
1.5%
Paid
1%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
3 (8% of company)

Funding

Total Funding
$14M
Last Raise
$14M
Series A, 5 years ago

Funding History

  • Sep 2021
    Series A • $14M
  • Oct 2018
    Seed

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