Responsibilities

• Content strategy
• Own the content strategy: what to create, for which buyer stage, and why, tied to demand creation and campaign themes
• Form a point of view on what drives engagement (timing, format, channel, topic), then test it, measure it, and make the case for what we do more and less of
• Get three or four uses out of every strong piece instead of publishing once and moving on
• Optimize publishing cadence and timing based on what the data shows, not historical habit
• Editorial quality
• Own the quality bar for everything we publish, and hold it: content that holds up to a reader who actually knows the subject
• Edit and elevate the work of writers and subject-matter contributors, pushing past first-draft and AI-generated output to something insightful and true
• Bring or build deep-enough domain understanding to know when a story is real and when one small insight is being stretched too far
• Storytelling & demand

Requirements

• 5-8 years writing and editing B2B content, with a portfolio that proves range, quality, and results
• An exceptional editor with ruthless standards for the "so what"; you know the difference between content that reads well and content that's actually valuable
• A strategic, analytical mind that forms hypotheses about engagement and uses data to prove or kill them
• Content-strategy chops across repurposing, distribution, cadence, and getting maximum value from every asset
• Genuine curiosity and the discipline to learn a technical domain deeply enough to write about it with authority (a journalistic or editorial-desk background is a strong plus)
• Comfort writing for finance and technical audiences (CFOs, CTOs, or AI and business-transformation leaders) and their teams, ideally from a B2B tech or fintech background
• An AI-first operator who uses tools like Claude to move faster and scale output, without letting quality slip into slop