Senior Content Marketing Manager

Santa Monica, CA (Remote)

$120K/yr – $150K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and shape 12twenty’s content strategy and thought leadership, overseeing editorial calendars, multi-format content, and demand-generation campaigns across B2B SaaS and HR tech.

  • Lead long-form and data-driven content creation
  • Drive SEO/AEO optimization and content repurposing across channels

Job Description

Responsibilities

  • Content Strategy & Editorial Leadership
  • - Own and manage the editorial calendar, ensuring content aligns with business priorities, campaigns, product launches, and market opportunities.
  • - Serve as the editorial owner for long-form marketing content, maintaining a consistently high standard for quality, clarity, accuracy, and brand voice.
  • - Build repeatable content workflows that improve quality, efficiency, and consistency across the marketing team.
  • - Identify opportunities to repurpose existing content into new formats and channels to maximize impact.
  • Content Creation & Thought Leadership
  • - Write high-quality content across a variety of formats, including:
  • - Data-driven thought leadership
  • - Industry reports and benchmark content
  • - SEO and AI search (AEO)-optimized articles

Requirements

  • - 5+ years of content marketing experience in B2B SaaS, HR technology, EdTech, or a similar technology environment.
  • - Exceptional writing and editing skills, with a portfolio demonstrating long-form thought leadership and business storytelling.
  • - Experience creating data-driven content such as benchmark reports, industry research, analytics-driven articles, or customer insight pieces.
  • - Experience managing editorial calendars and content production workflows.
  • - Strong understanding of SEO best practices and the evolving role of AI search and Answer Engine Optimization (AEO).
  • - Experience supporting demand generation through content marketing.
  • - Ability to translate complex concepts into clear, engaging content for multiple audiences.
  • - Strong organizational skills with the ability to manage multiple priorities in a fast-moving environment.

Preferred

  • - Experience marketing to HR leaders, higher education and enterprise audiences.
  • - Experience working with freelancers or agency partners.
  • - Experience with webinar strategy and content development.

Benefits

  • - Competitive salary
  • - Generous PTO policy
  • - Full benefits, including 401(k)
  • - Regular team happy hours and activities
  • - Remote work flexibility
12twenty logo

12twenty

3.5 Glassdoor

12twenty is the only data-powered, privacy-obsessed early-career talent platform. We provide the reliable information graduates require to take confident action in their job search, the systems university career centers deserve to productively harness data to prepare students for better careers, and the tools employers need to recruit ideal candidates efficiently and competitively.

Founded in 2010
Santa Monica, California, USA
118 employees (4 in marketing)
62% recommend to a friend

Salaries

Posted range

$120K/yr – $150K/yr

Taken straight from the job posting.

See all 12twenty salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series A, 11 years ago

Funding History

  • Mar 2015
    Series A

Traffic Signals

Monthly Visitors
941.1K
Traffic Source Mix
Search
20.1%
Direct
68.1%
Referral
9.3%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~118
12twenty logo

Senior Content Marketing Manager

12twenty · Santa Monica, CA · Remote