Responsibilities

• End-to-end campaign management: Conceptualize, plan, and execute high-impact e-commerce campaigns, including Mega Sales and App-exclusive events. Orchestrate a seamless omnichannel customer journey connecting Social Media & Web/App platforms.
• Owned Channels Content Strategy: Lead the end-to-end content lifecycle for internal platforms, including Web/App banners, landing pages, and CRM channels (Push Notifications, Email Marketing).
• In-App Engagement: Develop tailored content strategies to increase user retention and "stickiness" within the App, ensuring every in-app touchpoint is visually premium and conversion-oriented.
• Creative strategy: Develop and oversee visual guidelines and tone of voice. Ensure all digital assets—from social media content to App banners—consistently meet the strict aesthetic standards of global fashion houses.
• Social commerce leadership: Lead social commerce initiatives and strategize ways to generate immediate revenue from high-engagement content while strictly maintaining our premium brand positioning.
• Creative innovation & efficiency: Actively leverage generative AI tools (e.g., Midjourney) and modern technologies to optimize storyboarding, visual mock-ups, and scale content production efficiently.
• Data-driven optimization: collaborate closely with the Performance team to analyze GA4 and in-app metrics. Implement systematic A/B testing for creative assets to continuously improve CTR and CR.
• Other duties as assigned by the Marketing Manager.

Requirements

• Professional experience: 2–4 years of experience in E-commerce or Retail Marketing. A proven track record in the fashion, beauty, or premium lifestyle sectors is required.
• Social commerce expertise (strongly preferred): demonstrated success in building or scaling social channels that drive measurable ROI and conversions, moving beyond standard engagement metrics.
• Platform & O2O Mindset: deep understanding of consumer behavior across different touchpoints, including social media browsing, Web/App navigation, and in-store experiences.
• Analytical Skills: ability to interpret key e-commerce metrics (Traffic, CR, AOV,etc) to inform, evaluate, and refine creative strategies.
• Project Management: strong organizational skills to manage multiple workflows, prioritize tasks effectively, and coordinate with Merchandising and Operations teams under tight retail campaign deadlines.

Preferred

• Social commerce expertise (strongly preferred): demonstrated success in building or scaling social channels that drive measurable ROI and conversions, moving beyond standard engagement metrics.

Benefits

• Working in a friendly, youthful, dynamic environment:
• ACFC - Happy Place to Work, where the convergence of talents, unique personalities and energetic people.
• Modern working space, fully equipped for work such as laptops, phones, calling software (3CX),...
• Youthful and professional working environment.
• Opportunity to work with famous managers in the fashion industry.
• Working with a team of leading experienced people in the Fashion Retail Industry.
• Joining the period training courses to upgrade knowledge, hard skills and soft skills.