Senior Content Marketer at Apollo.io | USA | $142K/yr – $205K/yr

Apollo.io

Senior Content Marketer

USA (Remote)

$142K/yr – $205K/yrSenior Level8+ years exp

Posted 2 months ago

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Job Summary

Own the content engine by shaping a fast-moving, AI-enabled program that translates complex GTM concepts into punchy, multi-format assets and collaborates across Demand Gen, PMM, and Sales for measurable impact.

Content Strategy & Production: own the end-to-end workstreams and align with business goals.
AI-enabled Distribution: scale with Claude and other tools to maximize reach and readability.
Cross-functional Outcomes: drive campaigns and revenue-ready content through tight collaboration with GTM teams.

Job Description

Responsibilities

Develop a sharp content strategy that is aligned with our business goals. You’ll work closely with PMM to understand our customers, product, and our revenue teams priorities.
Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
Create content that educates without being boring — leverage original research, GTM experts and a variety of formats to share the message (short videos, webinars, podcast)
Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this"
Collaborate with Demand Gen, PMM, and Sales to make content that serves fast-moving campaigns and drives outcomes.
Scale the content machine with AI tools. Fluency with Claude and other AI tools is a requirement.
Optimize by tracking performance and use it to make better decisions on how to constantly improve content output.
Take risks! Have fun. Stand out! - boring SEO-stuffed blog posts need not apply.

Requirements

8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply).
Full funnel experience from brand-building pieces to conversion-focused assets
Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy, ready to spin up content or slide into a GTM influencer's DM.
Clear, crisp, and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose).
Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels.
AI pro that can go beyond "I use ChatGPT sometimes"—you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
Distribution-first mindset—you don't just create content, you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more.
Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time.
High agency & high performance baryou like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar.

Nice to Have

You’ve gone viral (more than once) in the B2B space for your content
PMM experience is a plus—you can write product-focused content that doesn't read like a manual.

Benefits

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year
flex PTO
parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Apollo.io

Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines the industry's largest B2B contact database with an AI-native GTM platform to help teams of any size deliver revenue growth at scale.

San Francisco, California, USA

www.apollo.io/demo?utm_source=linkedin&utm_medium=social&utm_campaign=company-page-link