Responsibilities

• Lead planning, development, and execution of fully integrated campaign and content experiences for the Cardiac Rhythm Management and Diagnostics franchises (CRMDx) in partnership with Product Marketing.
• Collaborate to build campaign plans, message maps, segmentation strategies, and channel activation components across email, web, CRM, social, sales enablement, events, and digital media.
• Facilitate tight, seamless integration across Product Marketing, Digital, Clinical, Field Sales, Marketing Automation, and Creative teams to ensure campaigns reflect accurate clinical evidence, positioning, and market needs.
• Manage campaign timelines, roadmaps, performance dashboards, and optimization cycles.
• Ensure all campaign elements comply with BSC regulatory, legal, and quality requirements.
• Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with digital teams to optimize content for distribution channels.
• Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital tactics, value stories, and sales tools.
• Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with CRMDx messaging architecture.
• Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms.
• Support the design and optimization of personalized, cross-channel provider journeys.

Requirements

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 7+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment. Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
• Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required
• Understanding of brand management and principles
• Experience working with and managing agency and external vendor partners

Preferred

• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, and influence within a team-based environment and partner with internal/external stakeholders
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion