Responsibilities

• Lead the ideation and production of compelling photo, video, and mixed-media content across social media, paid social, display ads, on-site pages, product launch campaigns, installation videos, and training content.
• Bring a tastemaker's perspective — champion creative excellence and push the work to be scroll-stopping, share-worthy, and brand-right.
• Develop strong narrative arcs and storytelling frameworks that connect consumers emotionally with our products and brands.
• Stay ahead of content trends across TikTok, Instagram, YouTube, and emerging platforms — and proactively bring fresh ideas and formats to the team.
• Explore and integrate AI-powered content tools and technologies to innovate, scale, and elevate our content capabilities.
• Shoot and edit high-quality photo and video content with a keen eye for composition, lighting, and visual storytelling.
• Build and maintain a roster of on-screen talent and collaborators to bring productions to life.
• Ensure all content is polished, on-brand, and optimized for each platform and format.
• Track engagement metrics, views, and performance data on prior work — and use those insights to sharpen future content.
• Regularly review and iterate on content with the Associate Creative Director to continuously raise the creative bar.