Senior Content Analyst

McLean, VA (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end content orchestration for Hilton’s hotel portfolio, balancing lifecycle launches, ongoing refreshes, and multi-channel delivery while aligning brand standards across scalable web and curated experiences.

  • Content Orchestration: Drive lifecycle content from launch to steady-state across multiple digital channels with speed, quality, and brand integrity.
  • Platform Alignment: Bridge scalable web platforms with high-touch curated content, navigating WordPress multi-platform constraints and platform fragmentation.
  • Governance & Scalability: Implement governance, tooling, and process improvements to enable premium omnichannel guest experiences at scale.

Job Description

Responsibilities

  • Orchestrate hotel content across the full hotel lifecycle - from launch through steady-state operations - ensuring speed, quality, and brand integrity as Hilton's digital presence scales
  • Coordinate copy, imagery, and components across multiple digital channels and platforms, managing content complexity and platform fragmentation in low-automation environments
  • Balance near-term experience enhancements with long-term operational sustainability across ongoing content maintenance and refresh cycles
  • End-to-end content orchestration for complex hotels where content complexity, platform fragmentation, and ongoing refresh demands are highest
  • Management of the growing ecosystem of components, copy, imagery, and refresh cycles across Hilton's owned and paid digital channels
  • Governance, tooling, and process improvements that address the operational reality of scaling premium, omnichannel guest experiences
  • Content standards and documentation that support both automated efficiency in standardized models and hands-on management

Requirements

  • Three (3) years of professional experience with content management in Web, Email or Social Media.
  • Experience providing high level of customer service via email/teams/phone and content request systems (such as ServiceNow, Airtable or MS Planner)
  • Proficiency with content management systems
  • Proven copywriting and digital content editing experience
  • Understanding of basic HTML and website technologies
  • Based in Dallas, TX or McLean, VA (hybrid schedule, in office 3 days/week)

Preferred

  • BA/BS degree in English, Journalism, Communications, Marketing, Media or Business, or relevant experience
  • Proven Content Design experience
  • Experience using AI tools successfully
  • Knowledge of Accessibility (A11Y) requirements

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what’s next
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Marketing Team

Marketing Team Size
1,675 (1% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

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