Responsibilities

• Oversee and partner on monthly and quarterly storytelling initiatives and creative development for original and curated content across social media, email, and the website, ensuring fresh and engaging content to support the Museum’s exhibitions and public programming
• Assist editorial efforts by drafting and/or editing copy for digital media platforms including but not limited to social media, email, web, video, and audio
• Maintain brand presence, quality of brand voice, and consistency of brand messaging across platforms.
• Plan and manage, internally or with external partners, all digital marketing efforts including display, paid search, email, and influencer/community engagement campaigns.
• Coordinate cross-departmentally to develop, plan, and execute brand and growth marketing initiatives
• Track, analyze and report on website and paid search metrics to inform original content creation opportunities
• Collaborate with marketing agencies and external partners as needed.
• Evaluate emerging digital marketing and social media trends. Provide thought leadership and perspective for adoption where appropriate.
• Supervise Digital Producer and Senior Digital Media and Communications Coordinator
• Manage marketing budget effectively

Requirements

• Bachelor’s degree in marketing, communications, art history or another related field required
• 5+ years of marketing experience (agency or in-house) creating/managing digital content required - preferably for a museum, arts organization, editorial platform, or consumer brand
• 2+ years digital marketing experience
• Creative Vision – Commitment to innovation in the digital marketing and creative
• storytelling sphere as well as passion for bringing the voices and ideas of artists of African descent to audiences around the city and across the globe.
• Commitment – to the mission and values of the Studio Museum in Harlem.
• Collaborative – works well with others at all levels of the organization as well as with key external stakeholders
• Cultural Intelligence – exhibits an understanding of cultural nuances and demonstrates commitment to building trust and credibility through authentic storytelling
• Initiative – takes self-directed, appropriate action to influence outcomes and or drive progress and positive change.
• Strong knowledge of SEO, SEM, social media, and email marketing

Preferred

• Interest in and familiarity with global contemporary art and/or African-American art preferred

Benefits

• A competitive benefits package is provided, including medical, dental, life and long-term disability insurance, a retirement account, and substantial vacation time.