Responsibilities

• Architect a modern influencer strategy that moves beyond transactional posts to build authentic brand advocacy that converts including social influencer content.
• Lead the end-to-end creative process—from capturing original footage to final editing—ensuring all assets are optimized for social-first platforms and immediate engagement.
• Actively monitor social trends and consumer conversations to identify growth opportunities, converting those real-time insights into native, platform-ready content.
• Partner with media planners and traders to ensure content is built to drive digital demand and maximize the profitability of spend.
• Champion the consumer journey by identifying creative tactics that turn social discovery into a measurable e-commerce outcome.
• Design and execute a continuous learning plan, piloting new creative formats and creator-led data strategies.

Requirements

• Minimum of 5-8 years of experience in social media strategy, content creation, or influencer marketing.
• Proven experience in a startup or high-growth digital business, with a track record of moving from "insight to post" with speed.
• Strong understanding of how social content and influencer partnerships drive digital sales.
• Proficiency in mobile-first editing and production tools, with a deep understanding of social platform capabilities (TikTok, Instagram, etc.).
• Ability to utilize web analytics and social data to monitor performance and optimize creative assets.
• Excellent leadership skills with the ability to inspire cross-functional teams and drive external agency/creator partners.
• A relentless drive to seek new ways of engaging consumers and a belief that "more is possible" through innovative digital content.