Own and steer Layton’s external communications across markets, building a trusted narrative and leading PR and media relations thought leadership that connect leadership insights to measurable brand and business outcomes.

• Growth through targeted earned-media strategy and executive storytelling with trade press, business journals, and industry outlets.
• Advising senior leaders and regional teams on message positioning, cadence, and channel strategy to unlock partnerships, sponsorships, and market introductions.
• Lead crisis readiness and proactive reputational risk management, ensuring consistent voice and rapid response across cross-functional partners.