Senior Channel Marketing Manager

Lorton, VA (Unknown)

$100K/yr – $140K/yrSenior Level5+ years expFull time

Posted 2 days ago

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Job Summary

Owns alliance management and local channel marketing for tool truck brands in Ohio, leading joint marketing programs, budget ROI, and team leadership across NHRA sponsorships, PTEN, and Tool Fairs.

Job Description

Responsibilities

  • Alliance Management: Serve as the primary local point of contact for major tool truck brands' headquarters in Ohio. Maintain high-level relationships with their purchasing managers and regional directors.
  • Joint Marketing Strategy: Design and execute customized "Flyer Programs," quarterly promotional calendars, and exclusive product bundles tailored for each tool truck alliance.
  • Budget & ROI Management: Oversee a significant marketing budget. Allocate funds efficiently across NHRA sponsorship activation, PTEN media exposure, and Tool Fairs (major tool truck brands' annual rallies).
  • Team Leadership: Manage and mentor the local Field Marketing Specialist, setting clear KPIs for truck coverage and regional sales growth.

Requirements

  • Minimum 5+ years of channel marketing or sales experience specifically within the US Automotive Aftermarket, Mobile Tool Truck networks, or Tier-1 Hand Tool brands.
  • Must possess a strong, existing network and verifiable relationships with key decision-makers or regional managers within major tool truck brands.
  • Proven experience managing large-scale trade show booths and sponsorship activations (e.g., NHRA, industry expos).
  • Strong capability to work independently under a cross-border reporting structure.

Benefits

  • 401(k)
  • Health insurance
  • Life insurance
  • Paid parental leave
  • Paid time off

Marketing Team

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