Responsibilities

• Develops tactical commerce media plans across retailer media networks (e.g. Walmart, Amazon, Bestbuy) as well as 3rd party media partners -- inclusive of sponsored search, programmatic, retailer display, and social commerce.
• Leads commerce media activation and ensuring tactical plans align to strategies and continue to deliver on goals once live.
• Drives integration and partnership between commerce/retailer media and brand media/upper funnel tactics to develop truly end-to-end media plans.
• Identifies innovation opportunities through new approaches, new partners and retailer media offerings and ensures test-and-learn programs are set up for success.
• Proactively identifies opportunities and recommendations for process improvements that can help the team work better together and with our client.
• Effectively communicate program status and progress against objectives to clients and commerce lead. Synthesizes relevant information on key milestones, success criteria, staff and client and risks. Escalate critical issues appropriately.
• Embrace team values and encourage and support our team to create a culture of teamwork, collaboration, and intellectual curiosity

Requirements

• Must have 2+ years of experience in planning and strategy of retail media
• Experience with trafficking, hands-on-keyboard campaign set up (Mediaocean Prisma experience preferred), billing, reporting, analytics
• Understanding of traditional and interactive media planning elements
• Experience with shopper marketing/e-commerce marketing, media planning, and digital investment experience from backgrounds including programmatic, performance marketing, retailer media, shopper media or paid search is highly preferred
• Understanding of commerce-focused KPIs, such as ROAS
• Build relationships with sales reps to analyze value and applicability of media vehicles for client media plans
• Sound understanding of the commerce media landscape, retailer media ecosystems, and go to market strategies
• Ability to handle multiple projects simultaneously thrive in a fast-paced environment.
• Problem solver and strategic thinker that constantly challenges clients and teams to improve
• Curiosity and an eagerness to roll-up the sleeves to find the answers, learn, apply, and learn again.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.