Responsibilities

• You own the channel infrastructure and measurement layer of Sprout’s ABX motion, designing how we reach, engage, and track our key accounts across paid media, web, content, and the reporting and analytics to show impact and ensure every dollar and every signal is tied back to pipeline.
• This role is one half of a two-part ABX model. You’ll work lock step with field marketing and collaborate on who to target, how we’ll engage with them across physical and digital experiences and what infrastructure and measurement layers are required to ensure we’re maximizing reach, awareness, pipeline and revenue.
• Own paid digital strategy and third-party digital sponsorships. Define how paid digital investment is deployed against target accounts — including channel mix, audience targeting, and bid strategy — and manage third-party digital sponsorship relationships to ensure they are strategically selected, well-activated, and measured against account engagement outcomes.
• Own account-level web personalization and retargeting. Build and manage the digital infrastructure that delivers personalized web experiences and retargeting to target accounts and buying groups — ensuring every touchpoint across the web funnel is relevant to where an account is in its journey, and coordinated with Field Marketing’s on-the-ground engagement.
• Own content strategy and persona messaging. Define the content strategy and campaign narrative that underpins the ABX motion — including the persona-level messaging frameworks that inform how every digital channel speaks to target accounts. Collaborate with Field Marketing on account-specific content needs, while owning the strategic content architecture that scales across the program.
• Own intent signal strategy and Revenue Operations alignment. Define which intent signals drive account prioritization and digital campaign sequencing, and partner closely with Revenue Operations to connect the ABX motion to pipeline data, account scoring models, and enterprise revenue targets — ensuring digital campaigns are always pointed at the accounts that matter most to sales.
• Own ABX full-funnel attribution, reporting dashboards, and campaign optimization. Build and maintain the attribution models and reporting infrastructure that tie every digital touchpoint back to account-level pipeline and revenue impact. Partner with Marketing Operations on the underlying data flows and campaign infrastructure, and use performance insights to continuously optimize channel mix, targeting, and spend.
• Own ABX digital strategy through annual and long-range planning cycles — with a strong point of view on channel investment, sponsorship selection, content priorities, and measurement evolution

Requirements

• 8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing, preferably within SaaS or technology organizations
• Proven track record of owning and scaling ABM/ABX programs targeting enterprise accounts, including 1:1, 1:few, and 1:many motions
• Experience operating as a highly strategic individual contributor — setting strategy and directing cross-functional execution without direct management authority
• Strong ability to influence and align stakeholders across Sales, Marketing, and Operations — including senior leadership — without a direct reporting line
• Demonstrated experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation context
• Strong analytical skills with the ability to translate account-level engagement data into actionable insights and executive-ready reporting
• Exceptional communication and stakeholder management skills — you can present pipeline impact to a CRO and walk an SDR through a play with equal clarity

Preferred

• Hands-on experience with ABM platforms such as 6sense or Demandbase, and marketing automation platforms such as Marketo or HubSpot
• Familiarity with CRM systems (Salesforce) and multi-touch attribution and pipeline measurement frameworks
• Experience with intent data activation, account scoring, and buying group engagement strategies
• Background supporting enterprise SaaS GTM motions, ideally with exposure to both sales-led and product-led growth environments
• Experience developing and delivering Sales and SDR enablement materials tied to active ABX programs

Benefits

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line .