Senior Brand Strategist

New York City, NY (Remote)

$136K/yr – $170K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own high impact storytelling and deal architecture for multi vertical brands, turning concepts into production ready campaigns with guardrails, data insights, and scalable upsell opportunities.

  • Strategic storytelling and RFP responses: win themes, cross-LOB expansion, and channel activation
  • Production handoff and SSOT governance: terms, margins, and risk-aware pitches
  • Data-driven vertical narratives and post-campaign learnings to drive future wins

Job Description

Responsibilities

  • Lead cross-functional creative brainstorms with Sales, Content, and Creative teams to refine ideas into sellable concepts
  • Own strategic responses to high-priority RFPs, identifying win themes and ensuring all requirements are met with compliant, compelling solutions
  • Design visually compelling client decks in Google Slides that clearly structure narrative, solution, and timeline
  • Act as the feasibility filter between Sales ambition and Production reality by vetting concepts directly with Content and Production teams
  • Serve as guardian of the MrBeast brand voice, ensuring concepts align with audience expectations, platform trends, and brand safety
  • Apply deep knowledge of YouTube algorithms and TikTok trends to sell cultural moments - not just impressions
  • Expand pitch scope by integrating multiple Lines of Business (LOBs) and activating secondary channels to enhance primary campaigns
  • Use AI tools (Gemini Pro, NotebookLM, etc.) to create rapid concept storyboards and visual proofs that help clients instantly envision the final product
  • Own the transition from Sale to Production by creating the Sold Sheet - a definitive record of everything sold
  • Ensure deal terms in contracts align precisely with proposed programs

Requirements

  • 8–10+ years in Strategy or Planning at a top-tier digital publisher, social platform, or creative agency
  • Proven leadership on seven-figure, multi-platform integrated marketing deals (beyond standard media buys)
  • Deep expertise in at least one high-value vertical (CPG, Tech, Auto, or Finance), including the KPIs that matter most to CMOs
  • Experience packaging Intellectual Property (IP), talent, and virality—not just impressions
  • Demonstrated ability to improve pitch win rates and convert cold leads into closed-won deals
  • Deep fluency in the digital advertising ecosystem, including formats, specs, and platform constraints across YouTube, TikTok, and Instagram
  • Process-oriented mindset with a habit of documentation and standardization
  • Expert proficiency in Google Slides (required)
  • Expert-level proficiency in Monday.com
  • Working knowledge of Google Sheets, Slack, and Boostr
  • Strong data fluency across Google Analytics (required), Nielsen, Viewstats, and YouTube Data APIs
  • Comfort leveraging AI tools (Gemini Pro, ChatGPT, NotebookLM, etc.) to accelerate research, visualization, and workflow automation

Benefits

  • The Perks, Why Work On the MrBeast Team
  • We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
MrBeast logo

MrBeast

The YouTube Streamy Awards 2020-2023 Creator of the YearAccomplishments- Raised $20,000,000 To Plant 20,000,000 Trees- Given millions to charity- Donated over 100 cars lol- Gave away a private island- Given away over 100 ps4s lol- Gave away 1 million dollars in one video - Counted to 100k- Read the Dictionary- Watched Dance Till You're Dead For 10 Hours- Read Bee Movie Script- Read Longest English Word- Watched Paint Dry- Ubering Across America- Watched It's Every Day Bro For 10 Hours- Ran a marathon in the world's largest shoes- Adopted every dog in a shelterYou get the point haha

Founded in 2012
Greenville, North Carolina, USA
930 employees (374 in marketing)

Traffic Signals

Monthly Visitors
85.5K
Traffic Source Mix
Search
41.5%
Direct
33.8%
Referral
7.4%
Social
16%
Paid
1.1%

Headcount Trend

Current headcount: ~952

Marketing Team

Marketing Team Size
273 (29% of company)
Median Career Experience
14 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$665M
Last Raise
$200M
Corporate Round, 2 months ago

Funding History

  • Jan 2026
    Corporate Round • $200M
  • Sep 2025
    Grant • $15M
  • Jan 2024
    Series C • $300M

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