Senior Brand and Marketing Manager

Fort Lauderdale, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Build and manage integrated marketing programs that turn technical marine-water know-how into accessible content, drive events and campaigns, and measure impact across channels.

  • Marketing Operations & Programs: plan, coordinate, and optimize calendars, pipelines, and cross-functional delivery across multiple initiatives.
  • Content & Education: translate complex topics into educational content that increases trust and search visibility.
  • Events & Campaigns: lead major industry events and ensure post-event follow-up and ROI tracking.

Job Description

  • Own the planning, organization, execution, and measurement of Spot Zero's marketing initiatives while managing the marketing calendar, project pipeline, and competing priorities across multiple simultaneous projects.
  • Coordinate internal stakeholders, agencies, freelancers, and vendors to ensure marketing initiatives are completed on time, at a high standard, and aligned with business objectives.
  • Identify bottlenecks, drive solutions, and continuously improve marketing processes and execution.
  • Collaborate with internal subject matter experts to translate complex topics into easy-to-understand content.
  • Lead the planning and execution of major industry events, including Fort Lauderdale International Boat Show, Palm Beach International Boat Show, Cannes Yachting Festival, METS Amsterdam, Sanctuary Cove International Boat Show, dealer meetings, and training events.
  • Manage all event-related activities including logistics coordination, booth preparation, promotional materials, lead capture processes, event reporting, and post-show follow-up.
  • Maintain consistency across all customer-facing marketing channels while ensuring alignment between messaging, visuals, and brand standards.
  • Develop content around water quality, desalination, reverse osmosis, spot-free water, system maintenance, vessel applications, troubleshooting, and industry best practices.
  • Coordinate photography, video production, content creation, and content calendars across social media, email campaigns, websites, product launches, training initiatives, and dealer communications.
  • Serve as a subject matter storyteller by transforming technical knowledge into engaging educational content that builds trust, improves search visibility, and positions Spot Zero as the authority in marine water treatment.