Senior Brand Marketing Manager

Boston, MA (Remote)

$128K/yr – $150K/yrSenior Level

Posted 2 weeks ago

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Job Summary

Own the brand narrative and positioning for AfterShip, blending category leadership with executive thought leadership and scalable brand systems for AI-ready content.

Brand ownership across earned, owned, and paid with integrated campaigns around key moments.
Executive storytelling and PR leadership to shape messaging and secure bylines and speaking opportunities.
Flagship content franchises and AI-enabled brand systems to drive awareness and category leadership.

Job Description

Brand Narrative & Campaigns: Own AfterShip's brand narrative across earned, owned, and paid; plan and execute integrated campaigns around BFCM, NRF, and Shoptalk.
Thought Leadership & Executive Messaging: Develop ongoing thought leadership for executives, refine messaging to reflect market trends and customer insights.
PR & Earned Media Leadership: Lead PR strategy, manage the agency, drive media relations, secure bylines and speaking opportunities, and amplify with executives and customers.
Content Franchises & Research: Build flagship research and content programs with Content Marketing, including benchmark and industry trend reports that position AfterShip as a category leader.
Brand Systems for AI Era: Scale brand by codifying messaging, voice, and visual identity into AI-enabled content and creative production workflows.
Brand Measurement & Analytics: Define a brand measurement framework covering share of voice, branded search, sentiment, earned reach, and awareness indicators.

AfterShip

4.2 Glassdoor

Founded in 2012, AfterShip’s customer experience platform sparks loyalty and engagement for global eCommerce brands and retailers.Offering a full suite of software covering the entire customer journey—from email automation, SMS marketing, and product reviews to shipment tracking, returns management, predictive delivery estimates, and multi-carrier shipping—AfterShip helps brands enhance the customer experience at every step.With 17,000+ customers, AfterShip is used by iconic brands, including TOMS, Kylie Cosmetics, Gymshark, DIME Beauty, and Harry’s. Recognized as a Retail Technology Power Player by Business Insider, AfterShip integrates with 1,000+ carriers worldwide and empowers top retailers and Fortune 500 companies to drive additional revenue, reduce operational costs, and improve CX. Learn more at aftership.com.

Founded in 2012

Singapore, SGP

353 employees (29 in marketing)

www.aftership.com

84% recommend to a friend

96% CEO approval