Senior Brand Marketing Lead

New York City, NY (On-site)

$195K/yr – $272K/yrSenior Level7+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own B2B brand and partnership programs that build advertiser awareness and preference for Reddit, while shaping go-to-market through investment cases, scalable operating models, and cross-functional alignment.

Lead B2B brand programs and partnerships
Develop investment cases and scale initiatives across markets
Align with Communications, IR, Sales on messaging and leadership moments

Job Description

Responsibilities

Build B2B brand & consideration programs that increase awareness, strengthen preference, and make Reddit more relevant with advertisers.
Evaluate and develop B2B2C partnerships, prioritizing those with the strongest strategic fit, audience value, and potential to scale.
Build the operating model for emerging programs, working with Sales, Consumer, Product Marketing, and other teams to put the processes and support in place to scale new initiatives.
Define how success is measured , using brand metrics alongside business outcomes such as revenue to improve the work and guide future investment.
Develop compelling investment cases for new initiatives , articulating the strategic rationale, expected impact, resource requirements, and path to scale.
Strengthen Reddit’s corporate and business reputation by partnering with Comms, Investor Relations, and Sales to translate high-visibility moments into clear messaging
Support international markets by providing guidance, frameworks, and campaign assets that can be adapted and scaled globally.

Requirements

At minimum 7, but ideally 10+ years of progressive relevant experience in 2 or more of the following areas:
In-house at a consumer app tech company
Advertising agency
B2B brand with a strong growth story
Builder mindset and comfort operating in ambiguity; able to create structure, momentum, and repeatable processes where they do not yet exist.
Strong strategic judgment, with experience evaluating opportunities, making trade-offs, and building compelling cases for investment.
Exceptional creative judgment and experience developing positioning, messaging, and briefs that inspire distinctive, effective work.
Demonstrated experience with co-marketing, partnerships, or advertiser- and agency-facing programs
Familiarity with (and enthusiasm for) Reddit and internet culture