Responsibilities

• Develop and execute strategies for new consumer product ideas that align with company goals and market dynamics.
• Define and infuse brand architecture, positioning, and identity into new consumer products.
• Champion the voice of the customer and ensure brand consistency across all touch points.
• Collaborate with the research team to conduct deep market research and competitive analysis to identify trends, opportunities, and consumer needs.
• Translate insights into actionable strategies that inform product development, messaging, and marketing planning.
• Partner with Product Managers to define product value propositions and translate technical features into compelling consumer benefits.
• Develop messaging frameworks and creative briefs to support the development of integrated marketing assets.
• Ensure messaging consistency across digital, retail, packaging, and experiential channels.
• Create sales enablement tools including product one-pagers, training decks, and competitive battlecards.
• Support product launches with coordinated go-to-market plans and internal communications.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in brand management, product marketing, or consumer marketing.
• Proven success in leading cross-functional teams and launching consumer products.
• Strategic thinker with strong analytical and problem-solving skills.
• Exceptional communication and storytelling abilities.
• Deep understanding of consumer behavior and brand development.
• Experience with market research tools and performance analytics.
• Ability to manage multiple projects in a fast-paced environment.

Preferred

• Experience working in a global organization.
• Familiarity with digital marketing, e-commerce, and retail environments.
• Passion for technology and innovation.

Benefits

• paid vacation time
• paid sick leave
• medical/dental/vision insurance
• life, accident and disability insurance
• tax-advantaged flexible spending and health savings accounts
• employee assistance program
• other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
• tuition reimbursement
• transit
• the Applause Program