Senior Brand Manager at Reynolds Consumer Products | Lake Forest, IL | $150K/yr – $165K/yr

Reynolds Consumer Products

Senior Brand Manager

Lake Forest, IL (On-site)

$150K/yr – $165K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive P&L ownership and channel leadership for a major CPG brand, with Walmart/Grocery focus and cross-functional risk/return across Sales, Marketing, and Finance.

Must-have: 7+ years in CPG marketing with demonstrated P&L ownership.
Standout: Cross-functional leadership across sales, shopper marketing, and agencies.

Job Description

Responsibilities

Own the full P&L for your business, with responsibility for delivering topline growth, margin expansion, and profitable innovation.
Lead and oversee all Reynolds creatives, ensuring disciplined investment and strong ROI.
Prepare, manage, and present P&Ls to ensure all initiatives align to business goals and performance expectations.
Own Walmart and Grocery channels, serving as the primary brand lead across these customers and partnering closely with Sales and Customer Marketing to drive category leadership.
Analyze channel specific performance, trends, and consumer insights to identify growth opportunities and inform customer strategies.
Manage, evaluate, and optimize advertising and promotional spend to maximize impact.
Lead creative strategy and execution, working closely with agency partners and internal teams to deliver breakthrough, on brand creative across campaigns, in store, and e commerce.
Develop and commercialize new products that address evolving consumer and retailer needs.
Collaborate cross functionally with internal and external teams, such as Customer Marketing, eCommerce, Sales, Finance, R&D, Supply Chain, and Category Management.
Organize and deliver compelling presentations for field sales and leadership audiences.

Requirements

BA/BS degree in Marketing, Business, or a related field
7+ years of progressive marketing experience in the CPG industry
Strong business acumen with demonstrated P&L ownership
Experience leading major retail channels (Walmart and Grocery experience preferred)
Experience developing and launching new products
Understanding of stage gate new product development processes
Strong analytical, organizational, and project management skills
Proven ability to lead cross functional teams and agency partners
Excellent written and verbal communication skills
Proficiency in MS Word, Excel, and PowerPoint

Preferred

MBA or other advanced degree
Experience with consumer research methods
Walmart and Grocery experience preferred
Intellectual Curiosity
Problem Solving
Entrepreneurship
Customer Centricity
Growth Mindset
Continuous Improvement

Benefits

competitive salaries and benefits
benefits in an exciting, dynamic, fast-paced, and high-performance organization

Reynolds Consumer Products

3.2 Glassdoor

Reynolds Consumer Products, headquartered in Lake Forest, Illinois, provides quality household essentials and world-class brands. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information on our company and brands, go to http://www.ReynoldsConsumerProducts.com, http://www.Hefty.com, and http://www.ReynoldsKitchens.com.

Founded in 2011

Lake Forest, Illinois, USA

2.6K employees (154 in marketing)

www.ReynoldsConsumerProducts.com

49% recommend to a friend

63% CEO approval