Responsibilities

• Brand plan development and P&L management – Develop and execute annual and long-range plans that deliver on company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• General Management Skill set (Forecasting, Yearly Planning, P&L Responsibility) is a MUST.
• Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis.
• Specific experience planning and executing digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display
• Market analysis - provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
• Sales Collaboration & Support – Has strong brand acumen in both brick and mortar and ecommerce – specifically and Amazon & Walmart.com Can provides the sales organization with best-in-class materials for retailer presentations working closely with Category Management.

Requirements

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• Minimum of 8 years of related work experience in brand marketing.
• Education: Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• Minor travel; up to 10%, mainly in North America.
• No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Have

• Recent CPG Experience
• Personal care / HBA, Homecare preferred
• Open to DTC CPG Experience (but not DTC only)