Responsibilities

• Lead development of annual marketing plans that identify business objectives and translate brand strategy into actionable initiatives to deliver the annual business plan.
• Develop clear, inspiring briefs that align internal teams and agencies and guide breakthrough execution.
• Assess consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
• Own analysis of trends and recommendation of key initiatives to the management team and bottlers that will drive brand growth.
• Oversee alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.
• Oversee brand budgets and investment allocation
• Lead development of 1st-party data strategy and implementation of the growth flywheel.
• Lead relationship with and activation of CSR partner

Requirements

• Bachelor’s degree in Marketing, Communications or Business required.
• MBA or equivalent advanced degree preferred.
• 6+ years of experience in brand marketing or product ownership in CPG.
• Demonstrated success in managing large-scale brand initiatives and cross-functional execution.
• Experience with Nielsen or IRI and other quantitative research tools.
• Strong strategic thinking and analytical capability, with the ability to translate consumer insights and data into clear business opportunities.
• Demonstrated ability to lead cross-functional teams
• Exceptional organizational skills and attention to detail, ensuring initiatives are executed flawlessly
• Ability to balance big-picture thinking with hands-on execution
• Strong storytelling and communication skills
• Experience evaluating creative and agency output to ensure strategic alignment and consumer impact
• Ability to operate in a fast-moving, competitive environment

Preferred

• MBA or equivalent advanced degree preferred.
• Strong experience in NARTD category is preferred.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position.

Powerade is the #2 player in a highly competitive category where the leader is 5x the size in value and outspends us in marketing by +5x. Working alongside our sister brand BODYARMOR, Powerade exists to steal share from our main competitor by offering consumers MORE while growing the category.