Responsibilities

• Lead brand strategy and positioning to ensure clear differentiation and market relevance.
• Own and evolve brand messaging frameworks across DTC and marketplace channels.
• Partner with Marketing and Advertising to develop campaigns that drive awareness, engagement, and conversion.
• Collaborate with 3P teams (Amazon and other marketplaces) to ensure brand integrity and performance alignment.
• Work closely with Analytics to interpret performance data and guide growth strategies.
• Identify customer insights, category trends, and competitive dynamics to inform brand direction.
• Partner with Innovation to align new product initiatives with brand positioning and go-to-market strategy.
• Contribute to pricing, assortment strategy, and channel prioritization decisions.

Requirements

• 7–10+ years of experience in Brand Management, Marketing, or related field
• 10+ years preferred
• Proven experience leading brand strategy for consumer products
• Strong understanding of e-commerce and marketplace dynamics
• Experience partnering with Advertising and Analytics teams to drive performance
• Ability to translate data into strategic recommendations
• Strong communication and presentation skills
• Experience influencing cross-functional teams

Preferred

• Experience in furniture, home goods, or consumer lifestyle brands
• Experience in DTC and marketplace-driven businesses
• Experience scaling brands in high-growth environments

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance