Responsibilities

• Leads brand architecture at multi-category level providing leadership and ensuring consistent brand expression across all touchpoints. Maintain and innovate brand guidelines, including style guides, messaging frameworks, and creative standards to meet the needs of the brand.
• Develop and execute comprehensive brand marketing strategies that drive business growth and enhance brand equity.
• Conduct market research and competitive analysis to identify trends, understand consumer behavior, and inform strategic decisions.
• Set strategic direction for brand positioning, target audience definition, and value proposition.
• Lead go-to-market planning for new product and collection launches across hardscape and masonry categories, coordinating across product, sales, and retail/distribution partners.
• Develop channel-specific strategies that serve both the contractor/trade audience and the homeowner/consumer path, recognizing the distinct roles each plays in H&M purchase journey.
• Develop and implement integrated marketing campaigns across various channels (digital, social, print, experiential). Identify and prioritize the most effective marketing channels to reach target audiences.
• Owns the development and execution of brand strategies for assigned product lines, Including positioning, messaging frameworks, campaign development and ongoing brand health tracking.
• Leads the planning, execution, and measurement of marketing campaigns across various channels, including digital, social media, print, and events.
• Develops and executes integrated marketing campaigns that support specific product lines or business units within the Oldcastle APG portfolio.

Requirements

• 7+ years of demonstrated ability in a mix of marketing, branding, product strategy and other go-to-market strategy roles.
• Experience marketing to a trade or professional audience (contractors, builders, architects, or similar) alongside a consumer or homeowner audience.
• Bachelor’s degree or equivalent experience in marketing, communication, business, or related field.
• Analytical problem solver building strong financial models and analyzing business cases (market sizing, new offerings, P&L impact)
• Ability to navigate a complex, matrixed environment with finesse.
• Excellent communication with the ability to craft a vision and bring others along.
• Problem-solving ability to develop actionable insights from complex data and organize people to creatively solve sophisticated business challenges.
• Proficient organizational and time management skills to work efficiently without compromising quality. Exceptional attention to detail and multi-tasking capabilities.
• Team-player mentality with an openness to receive and execute feedback, collaborative approach to working with cross-functional partners.

Benefits

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion