Responsibilities

• Lead the development of the brand innovation pipeline, including new product improvements, packaging upgrades, line extensions, and commercial opportunities.
• Identify attractive opportunity spaces using consume insights, category trends, competitive analysis, retailer needs, and business performance data.
• Translate insights into clear product concepts, consumer benefits, claims, positioning, and go-to-market strategies.
• Build short and long-term innovation roadmaps that support brand growth, category expansion, and profitability goals.
• Lead cross-functional teams through the innovation process, from ideation and concept development through launch execution.
• Manage project timelines, key milestones, decision points, risks, and deliverables to keep initiatives moving with urgency and discipline.
• Develop compelling product positioning, claims, packaging communication, and sell-in materials.
• Own business cases for innovation initiatives, including volume assumptions, pricing, margin, COGS, investment needs, and financial returns.
• Partner with Sales to develop persuasive retailer stories that communicate the size of the opportunity, consumer need, product advantage, and financial upside.
• Support annual planning, forecasting, budget management, and brand growth initiatives as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced business degree preferred.
• 5+ years of experience in brand management, innovation, product marketing, category management, or related commercial roles.
• Experience developing or launching new products, product improvements, packaging changes, or business-building initiatives.
• Strong understanding of consumer insights, brand positioning, product claims, and go-to-market strategy
• Demonstrated ability to lead cross-functional projects and influence without direct authority.
• Ability to manage multiple projects, timelines, and priorities in a fast-paced enviornment.
• Strong business acumen, including comfort with P&L drivers, pricing, margin, volume assumptions, and financial modeling.

Preferred

• Experience in consumer packaged goods, household products, cleaning, pest control, home care, personal care, or another branded consumer product.
• Experience working with major retailers such as Walmart, Target, Amazon, Home Depot, Lowe's. grocery, club, or mass retail.
• Experience with Stage-Gate or similar innovation development practices.