Responsibilities

• Brand & Business Management: Collaborate with V.P. Juice & Juice Drinks, as well as direct reports to develop and execute comprehensive annual & long term plans that achieve company targets and strategic goals. This will include, but is not limited to, omnichannel marketing and advertising, commercial plans, trade & shopper program/promotions, innovation cadence, consumer research and ongoing “5P” brand management.
• Omnichannel Campaigns & Communication: Lead Juicy Juice fully integrated marketing campaigns with strong digital fluency, including: Paid Social, SEM & SEO, Influencer Marketing, Organic Social & Content Creation, Paid Media including Connected & Streaming TV and Programmatic Video & Display. Own campaign performance measurement and optimization to ensure strong ROI. Serve as key liaison to creative and media agencies, ensuring strategic alignment and execution excellence.
• Innovation Go-To-Market: Strong collaboration with the Sr. Director Innovation to determine strategic intent for innovation and alignment of innovation pipeline. Successfully bring new items to market including collaboration with sales, marketing campaign support development, and ultimately drive new item success in market; monitor & course correct launch as needed.
• Sales Collaboration: Collaborate with sales for the commercial success of Juicy Juice, for success with consumers, at retail and with shoppers. Provide the sales organization with presentation materials for retailer presentations using category management best practices. Collaborate with sales on opportunities for brand growth.
• Market Analysis: Utilize consumption-based data analysis and monthly business intelligence updates to keep a pulse and react to overall business health, changes in the marketplace, and tracking of competition. Provide actionable insights and support to the enterprise to better understand market trends and dynamics. Identify opportunities in markets where there are unmet needs.
• Financial Stewardship: Through business analysis, resource prioritization, and results driven decision-making, this leader ensures every brand initiative has sound financial backbone and strengthens the brands’ financial health.

Requirements

• Minimum 7 years of progressive brand marketing experience (agency-only experience not applicable) in top-tier branded CPG companies needed, with additional entrepreneurial experiences preferred
• B.S. in Business or Marketing required; MBA in Marketing or related field preferred
• Success leading fully integrated, digital marketing programs including social, influencer (strategy through execution); experience executing PR a plus.
• Strong consumer advocate & deep experience in brand positioning and equity, digital/social media and measurement
• Adept at translating consumer insights into actionable brand strategy
• Proven new item go-to-market leadership; ability to leverage brand equity effectively
• Strong understanding of CPG sales dynamics and key customer/channel management, including e-commerce & omnichannel and retail media
• Experience partnering closely with commercial and sales organizations
• Experience leading teams & people development

Preferred

• MBA in Marketing or related field preferred
• Entrepreneurial experiences preferred
• Experience executing PR a plus
• PR experience a plus