Responsibilities

• You will develop and execute the category’s 3-year growth plan including financial and market share targets, innovation, and marketing support strategy
• Set brand strategy, and develop and manage annual plans
• Grow categories' profit margin consistent with company portfolio strategy
• Develop the strategy and execution of consumer communication/promotional support plan, working with Hartz agency of record on 360-degree consumer activation
• Partner with R&D to identify and develop new products, product improvements, packaging improvements, and line extensions – develop 3C/4P analysis and development
• Manage S.K.U. portfolio for the categories and inventory by working closely with cross functional team
• Determine consumer market research needs and work with the Insights team to collect appropriate and actionable research to gain insights, analyze results, and translate them into growth initiatives
• Maintain knowledge of key competitive activity, new products, product improvements, and market/channel trends within the categories to keep competitive. Maintain basic understanding of overall pet care/market trends shaping the industry
• Maintain IRI database integrity
• Actively manage the brand P&L and budget

Requirements

• Bachelor’s Degree in Business/Marketing with a minimum of 5 years’ experience in a Brand Management role (or an MBA with 4 years\' experience), specifically managing a budget and/or analyzing syndicated data for a consumer-packaged goods company
• Agency Management: Experience with Agency management in the development and execution of national advertising and media plans
• Analytical Skills: Working knowledge of Circana/Nielsen POS and Panel Data
• Budget Management & Analysis: Experience managing P&L and conducting market research and analysis
• Technical Proficiency: Proficient in Microsoft Office Suite programs
• Business Travel: Willingness and ability to travel (Domestic: 2-3 times a year, International: 1 time a year)

Benefits

• Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
• Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
• Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
• Generous Paid Time Off: Enjoy up to 34 paid days off annually.
• Paid Leaves: Parental leave, Bereavement leave, and Military leave.
• Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
• Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
• Employee Perks: Volunteer opportunities, fun employee events, and more!