Responsibilities

• Content Strategy & Activation The Senior Brand Manager will lead the briefing processes for Brand Say content, which includes video, social, display, and commerce assets. By translating consumer insights, overarching brand strategy, and category trends, the Senior Brand Manager will develop content strategy matrices to serve the Axe audiences. These matrices serve as comprehensive guides for always-on initiatives, campaigns, modular executions, and commerce-driven content.
• Integrated Agency Team (IAT) Leadership Leadership of the Integrated Agency Team is central to this role. The team includes experts from Media, PR, Social, Creative, and Influencer. The Senior Brand Manager manages the agency teams through regular weekly check-ins, ensuring that there is continuous progress toward campaign launches and ongoing iterations to drive growth for the brand.
• Performance Ownership Holistically, the role is responsible for owning and understanding the brand’s P&L, including budget management, gross margin optimization and forecasting. The Senior Brand Manager is responsible for monitoring and optimizing key brand metrics, such as market share, share forecast, monthly shipments, brand health, and shopper metrics. The manager, along with their team, leads monthly performance reviews, analyzing Circana/Numerator data to gain performance insights and make informed recommendations that enhance brand competitiveness.
• Customer and Shopper Marketing Collaboration The Senior Brand Manager will work closely with both the Customer teams and the Shopper Marketing teams to bring Axe campaigns to life. This collaboration ensures alignment across all touchpoints, maximizing the impact of campaign activities in retail environments. Additionally, this manager will lead in store executions and ensure Shopper Marketing becomes an amplification of the national campaign with a retailer-focus to ensure a flawless retail execution.

Requirements

• 8+ years of relevant branding/marketing experience with MBA preferred
• Strong interpersonal skills
• Passion for bringing campaigns to live and driving growth
• Strong analytical skills including forecasting, budgeting and brand performance metrics
• Bias for Action: Ability to independently drive key workstreams
• Owner’s mindset: Embracing the thought process of an owner, while leaning into our core Unilever behaviors (particularly thinking 3 steps ahead) will be key to drive success in seat.

Benefits

• Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.