Responsibilities

• Develop and execute integrated brand growth strategies across multiple paid media channels.
• Manage and optimize campaigns across: Programmatic Advertising Connected TV (CTV) Google / YouTube Facebook / Instagram TikTok
• Drive customer acquisition and brand awareness initiatives with a focus on scalable growth.
• Build and oversee cross-channel media plans, budgeting, targeting, and optimization strategies.
• Lead measurement and analytics efforts to evaluate campaign effectiveness and ROI.
• Implement and improve: Cross-network attribution frameworks Incrementality testing methodologies Conversion tracking and analytics systems
• Partner with creative, product, and analytics teams to improve campaign performance and audience engagement.
• Analyze performance data and provide actionable insights and recommendations.
• Stay current on emerging trends, platforms, and technologies within digital advertising and brand marketing.

Requirements

• 5+ years of experience in brand growth, performance marketing, or media buying.
• Proven expertise running large-scale campaigns across multiple advertising channels.
• Strong understanding of: - Attribution modeling - Incrementality testing - Tracking and analytics infrastructure - Customer acquisition strategy
• Hands-on experience with major advertising platforms including Google Ads, Meta, TikTok, DSPs, and CTV platforms.
• Deep analytical capabilities with experience interpreting performance metrics and making optimization decisions.
• Strong communication and collaboration skills.
• Ability to operate strategically while also executing tactically.
• Experience scaling consumer brands across multiple acquisition channels.
• Familiarity with modern measurement tools and analytics platforms.
• Experience managing significant advertising budgets.
• Strong understanding of creative testing and audience segmentation strategies.

Benefits

• Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more!